Legal
Privacy Policy
Auto Extreme · Paint Protection Film, Ceramic Coating, Detailing and Window Film
Effective date: 21 October 2026
This Privacy Policy explains what information Auto Extreme (“Auto Extreme”, “we”, “us”) collects when you visit autoextreme.pk, fill in one of our forms, message us on WhatsApp, Facebook or Instagram, or respond to our ads on Facebook and Instagram, and how we use and protect it.
We are a car care business with studios in Islamabad, Rawalpindi, Multan and Lahore, Pakistan. We do not sell your personal information.
1.Who we are and how to contact us
Auto Extreme operates the website autoextreme.pk and the studios listed below.
- Islamabad: Plot 45, Street 10, I-9/2, Islamabad · 0323 5777845
- Rawalpindi: Sowan Camp, Main GT Road, Rawalpindi · 0326 5777845
- Multan: Bypass Road, Block E, Shah Rukn-e-Alam Housing Scheme, Multan · 0315 6269999
- Lahore: 0309 5777845
- Email for privacy requests: autoextremepk@gmail.com
2.Information we collect
Information you give us
| Where | What we collect |
|---|---|
| Booking form on autoextreme.pk | Name, phone number, email (optional), car make and model, model year, preferred studio, service of interest, preferred appointment slot, and any note you write |
| Lead forms in our Facebook and Instagram ads (Meta Instant Forms) | Name, phone number, and your answers to the form questions, such as your car, model year, delivery date and when you want the service |
| WhatsApp, Messenger, Instagram messages and phone calls | Your name and number as shown on the app, and whatever you choose to tell us about your car and the service you want |
| At our studios | Details needed to carry out and warranty the job, such as car registration, VIN or chassis number where a manufacturer warranty requires it, and service records |
Information collected automatically on our website
- Device and usage information: pages visited, buttons clicked (for example “WhatsApp” or “Call”), referring website, approximate location derived from your IP address, browser and device type.
- Ad attribution: if you arrive from an ad, the campaign parameters in the link (for example UTM tags or the Facebook click ID “fbclid”). We keep these in your browser for the current session so a booking can be matched to the ad that brought you.
- Cookies and similar technologies described in section 4.
3.How we use your information
- To respond to your enquiry, send you a quote, and book, carry out and follow up on your service.
- To register and support your product warranty (for example the manufacturer e-warranty on paint protection film).
- To contact you on WhatsApp, by phone or by email about your enquiry or booking, including reasonable follow-up messages. You can ask us to stop at any time (section 8).
- To measure which of our ads and pages bring enquiries and bookings, and to improve them.
- To show our ads to people likely to be interested, and to avoid showing ads to existing customers, as described in section 5.
- To keep records required for accounting, warranty and legal purposes, and to protect our business against fraud and misuse.
4.Cookies, the Meta Pixel and analytics
Our website uses the following technologies:
- Meta Pixel and Meta Conversions API (Meta Platforms, Inc.). When you visit our site, the Meta Pixel records events such as page views, viewing a service page, tapping our WhatsApp or call buttons, and submitting a booking. We also send these events to Meta from our server (the Conversions API) so measurement still works when browsers block scripts. Before any contact details such as your phone number, email, first name or city are sent to Meta, they are converted on your device into a one-way encrypted code (SHA-256 hashing), so Meta receives the code, not the readable details. Meta may use this information to match events to Facebook or Instagram accounts, measure our ads and help show our ads to relevant people. Meta sets cookies such as
_fbpand_fbcfor this purpose. - Google Analytics: If enabled, we use Google Analytics to understand how visitors use our website. Google sets its own cookies for this.
- Session storage: we store the ad campaign parameters from your visit (section 2) in your browser for the current session only.
You can control cookies through your browser settings and delete them at any time. Blocking cookies will not stop you from booking with us. You can control how Meta uses information for ads in your Facebook or Instagram account under Settings → Accounts Center → Ad preferences, and learn more in Meta’s Privacy Policy at facebook.com/privacy/policy. You can opt out of Google Analytics with Google’s browser add-on at tools.google.com/dlpage/gaoptout.
5.Facebook and Instagram ads, lead forms and custom audiences
- Lead forms (Instant Forms): when you submit a lead form in one of our Facebook or Instagram ads, Meta shares your answers with us. We use them only to contact you about the service you asked about.
- Click-to-WhatsApp and message ads: when you tap an ad that opens WhatsApp, Messenger or Instagram Direct, Meta tells us that a conversation started from the ad. The content of your messages stays in that messaging app and is seen by our team.
- Custom audiences: we may use Meta’s tools to show ads to people who visited our website, engaged with our Facebook Page or Instagram account, or opened our lead forms, and to exclude existing customers from ads. We may also upload a list of customer phone numbers or emails to Meta for this purpose; Meta hashes the list before matching it and deletes it after matching. Meta does not give us the identities of people in these audiences.
- Offline results: to understand which ads lead to real bookings, we may send Meta hashed contact details of customers who booked with us, together with the booking date and value.
6.Who we share information with
We share information only with service providers who help us run our business, and only as needed:
| Provider | Purpose |
|---|---|
| Meta Platforms (Facebook, Instagram, WhatsApp) | Ads, lead forms, messaging, measurement (sections 4 and 5) |
| Cloudflare | Hosts our website and processes website requests, including the booking form |
| Notion | Stores booking and enquiry records for our team |
| Google (if Google Analytics is enabled) | Website analytics |
| Film and coating manufacturers (for example Nanotek) | Warranty registration for the product installed on your car |
We may also disclose information if required by law, court order or a government authority, or to protect our rights, customers or staff. We do not sell or rent your personal information, and we do not share it with other businesses for their own marketing.
Some of these providers store data on servers outside Pakistan. They are well-known providers that apply their own security safeguards.
7.How long we keep information
- Enquiries that did not become a booking: up to 24 months, then deleted or anonymised.
- Customer and job records: for as long as your warranty runs, plus up to 2 years, or longer where tax or legal rules require.
- Website measurement data: as set by Meta and Google in their own retention policies.
8.Your choices and rights
You can contact us at any time (section 1) to:
- ask what personal information we hold about you;
- correct information that is wrong;
- ask us to delete your information, unless we must keep it for warranty, tax or legal reasons;
- stop receiving marketing or follow-up messages from us. Replying “STOP” on WhatsApp is enough.
To delete information we received from a Meta lead form or ad: message us on WhatsApp or email us with the phone number you used, and write “Delete my data”. We will confirm within 30 days. You can also remove our access to your Facebook or Instagram information from your account settings.
We will reply to requests within 30 days. We may ask you to confirm your identity first.
9.How we protect information
We use reasonable technical and organisational measures to protect your information, including encrypted (HTTPS) connections on our website, hashing contact details before sending them to Meta, spam protection on our forms, and limiting access to customer records to staff who need it. No system is completely secure, but we work to protect your information and will act promptly if a problem occurs.
10.Children
Our services are for vehicle owners. We do not knowingly collect information from anyone under 18. If you believe a child has sent us their details, contact us and we will delete them.
11.Changes to this policy
We may update this policy from time to time. The latest version will always be on this page with its effective date.
12.Contact
For any privacy question or request, contact Auto Extreme at autoextremepk@gmail.com or on WhatsApp at 0323 5777845.